Sussex Community NHS Foundation Trust needed to increase the recruitment of registered nurses and therapists.

Solution

We created a bold visual identity for the ‘A Career As Individual As You’ campaign, highlighting the variety of career paths and tailored support available. By including imagery of real staff, the campaign aimed to show the positive culture at the Trust and how staff were achieving a good work/life balance.

• Development of visual identity
• Photo and video shoot with staff
• Design of marketing materials
• Animated social media videos adverts
• Short case study film featuring a Trust nurse