Project Description

Recruiting GPs back into practice

NHS England is aiming to bring GPs who have left the profession back into the workforce, both domestically and internationally.


Our response to the challenge was to research, design and plan a multi-channel marketing campaign for NHS England to raise awareness of the support available for GPs to return to general practice after time away.

  • Development of campaign concepts
  • Testing creative and messaging with target audiences
  • Production of print and social media adverts
  • Design of brochure and microsite
  • NHS England GP Recruitment Campaign Brochure | NEL
  • NHS England GP Recruitment Campaign Brochure | NEL

We are really pleased the revamped Induction and Refresher Scheme [campaign] has proved so popular. It’s important that GPs who have careers breaks can safely and confidently return to practice and feel supported in doing so.”

Professor Simon Gregory, Director and Dean of Education and Quality, Midlands and East and GP Lead for Health Education England