As the first phase of the campaign was launching in the build up to Halloween, we took inspiration from classic horror movie posters. Using design references and a tone that stood out from the traditional all-ages campaign approach, the images provided new opportunities for a younger audience to stop and reflect on their actions.
For subsequent phases of the campaign, we designed a survey to test messaging for children and young people aged 13 – 25 years old. Two virtual design workshops, organised in partnership with a local secondary school, successfully captured their views.
The local council, schools, colleges, voluntary, community and social enterprise organisations helped us promote and distribute the survey widely and survey results shaped ongoing campaign materials and channel selection. The campaign reached over 400,000 people and created over one million impressions.
Listen to Sofie Wheeldon, Child Programme Health Manager at Medway Public Health, share the reason for entering the campaign and hear the announcement of our award announcement