Waltham Forest CCG wanted to understand the reasons behind the low uptake of cervical screening in their borough and develop a campaign to help improve access to these potentially life-saving tests.

Solution

By inviting members of the public to a co-design workshop we were able to gain insights into the specific barriers associated with cervical screening and create a forum to develop and test the campaign.

• Workshop and testing with local residents
• Development of visual identity
• Photo shoot with three women from the borough
• Design of marketing materials
• Social media adverts
• Campaign landing page